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Wholesale Sportswear from Fexwear - 16 9

Case #4: Help Running Apparel Store Reduce Costs

Brand Story

RunSwift.com is an independent running brand established in the USA in 2017, driven by a deep passion for the sport. The brand specializes in personalized custom running wear, running apparel, and gear, offering a variety of designs and colors without restrictions. Their extensive product range includes running tops, pants, outfits, and suits designed for diverse occasions such as Off-Roads, Run Commutes, and Racing.

Fexwear Case 4 Help Running Apparel Store Reduce Costs (4)
Fexwear Case 4 Help Running Apparel Store Reduce Costs (3)

The Challenge

Selling online is a tough game—it’s an intensely competitive, fast-changing market where customers demand low prices, excellent quality, and quick delivery. For RunSwift.com, high manufacturing costs in the U.S. made their running apparel less appealing to customers starting in 2019.

As a result, their sales plummeted year over year as competitors began copying their designs and offering them at significantly lower prices. This created a pressing need for change.

The Solution

To stay competitive, RunSwift.com needed to find cost-effective manufacturers who could deliver high-quality apparel. Additionally, they required a professional team to help them create innovative running clothes with added value to stand out in the market.

After exploring options on Alibaba, they discovered Fexwear, a leading customized sportswear supplier in China with over 15 years of experience in running wear, cycling apparel, and other sports uniforms.

Fexwear Case 4 Help Running Apparel Store Reduce Costs (2)

Elevating RunSwift.com: Custom Running Apparel with Enhanced Value

The First Step

The First Step

We began by conducting a thorough supplier and manufacturer selection process. Fexwear collaborates with over 30 material suppliers, clothing factories, and private label manufacturers. Each partner specializes in different sportswear categories, allowing us to find the perfect match for any custom request.

For RunSwift.com, we selected a factory with 10 years of experience in manufacturing running apparel and a fabric supplier that provides high-quality material specifically designed for running.

The Second Step

The Second Step

We elevated their running apparel by swapping traditional plastic packaging for custom-designed gift boxes, significantly enhancing perceived value with almost no added cost. Furthermore, our design team upgraded their best-selling products by incorporating features such as dry-wicking, moisture control, quick-drying technology, lightweight materials, and full stretch fabrics—all without increasing production costs.

These strategic improvements helped RunSwift.com regain popularity in the U.S. market, delivering better value to customers at a competitive price point.

The Last Step

The Last Step

Fexwear took charge of quality control inspections (QC) and logistics management. We compared multiple logistics companies based on order size, weight, timeline, and costs to find the most efficient shipping solution. All shipping adhered to international standards and customs regulations, ensuring timely delivery.

Finally, the customized running shirts, polos, and pants arrived at their warehouse in just two weeks, exceeding their expectations with our fast turnaround and high-quality execution.

The Outcome

With Fexwear’s supply chain management services, RunSwift.com successfully customized premium running apparel sourced from reliable Chinese suppliers. This resulted in a 15% reduction in production costs and shorter lead times.

Their running clothing not only achieved consistently high quality but also had significantly lower defect rates. This allowed RunSwift.com to frequently update their inventory with new designs, much to the satisfaction of their customers, who demand constant innovation and fresh offerings.

Fexwear Case 4 Help Running Apparel Store Reduce Costs (1)

Final Review

Joseph, the sales manager of RunSwift.com, shared his experience:

"It has been a true pleasure working with Fexwear as our supplier. Their responsiveness, attention to production details, and understanding of European running culture have been outstanding.

Cindy, the vice president of Fexwear, is incredibly flexible in her approach and always listens to her clients’ needs. She consistently works hard to meet our demands. I wholeheartedly give Fexwear my highest recommendation and look forward to continuing our collaboration."

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