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Case #3: Help Cycling Apparel Shop Build Brand
Brand Story
PedalMax.com is a renowned cycling clothing shop that has been in business since 2005. It has shipped over 1.2 million garments—including bike jerseys, shorts, jackets, and bibs—to cycling champions, teams, clubs, and enthusiasts worldwide. As a Shopify store, PedalMax.com also specializes in custom cycling apparel for various activities such as Long Distance Riding, Climbing, Gravel Riding, Commuting, Indoor Training, Mountain Biking, and Triathlons.
The Challenge
PedalMax.com faced two major challenges: how to offer more professional cycling apparel and how to develop customizable clothing to establish a stronger brand presence—all without exceeding their budget.
Before partnering with us, they struggled to find reliable cycling garment suppliers. Local vendors were too expensive, while overseas suppliers lacked the expertise to meet the specific needs of cycling athletes. This limited PedalMax.com’s ability to evolve into a fully customizable and professional cycling apparel brand.
The Solution
On the recommendation of one of our long-term clients, PedalMax.com reached out to Fexwear and chose us as one of their primary cycling garment suppliers. We provided them with samples of our classic cycling apparel and shared insights into the latest trends in the cycling clothing market.
With their limited knowledge of cycling apparel design, we worked closely with PedalMax.com to expand their understanding and help them develop a broader product line to meet the diverse needs of cyclists.
Redefining PedalMax.com: High-Performance Cycling Apparel Delivered Fast
The Outcome
By selling the newly redesigned bike jerseys, cycling jackets, and casual outerwear, PedalMax.com generated $300,000 in revenue in the first month. Their sales doubled in the second month and tripled by the third month.
We also helped PedalMax.com expand their product line. In addition to cycling apparel, they now offer accessories such as caps, arm warmers, leg warmers, socks, gloves, padded liners, and headwear.
For a cycling clothing brand like PedalMax.com, constant innovation is key to success. With Fexwear’s assistance, PedalMax.com was able to develop new products efficiently, relying on our technical expertise. By incorporating mass-production considerations during the prototype stage, we streamlined the entire process, saving both time and money.
Final Review
Andersen, the owner of PedalMax.com, shared his thoughts:
"We’ve truly enjoyed working with Fexwear from start to finish. Our relationship with their Sales, Design, and Service Team has been outstanding. The quality of their clothing—the fit, form, function, and comfort—is unmatched. Thanks to Fexwear, we now have the best customization ability, and our customers love our products.
The cycling clothing line they developed is absolutely the best bibs and jerseys we’ve ever sold. Their affordable yet exclusive promotional items significantly boosted our sales. Thank you so much for your amazing support! Looking forward to more collaborations in the future."
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