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Wholesale Sportswear from Fexwear - 16 9

Case #2: Help Outerwear Startup Earn Money

Brand Story

Otix is a trendy outerwear and streetwear store hosted on Shopify. Its founder, Russel, had no prior experience in the clothing business before launching the store. However, with our assistance, he transformed his startup into a thriving outerwear brand in just three months. The turning point? Two key designs we developed for him: the Sublimated Hoodie for Fitness and Fashion Wear and the Lightweight Blue Hooded Windbreaker.

Fexwear Case 2 Help Outerwear Startup Earn Money (4)
Fexwear Case 2 Help Outerwear Startup Earn Money (3)

The Challenge

When Russel set out to promote his Shopify store, he realized that developing products from scratch was no easy feat. With no background in manufacturing or sourcing, he faced numerous challenges in creating activewear. Procuring prototypes, finding trustworthy suppliers, and setting up an efficient production line proved to be both time-intensive and costly.

For a new entrepreneur, these hurdles were overwhelming, especially when operating on a limited budget.

The Solution

As an outerwear startup, Russel quickly understood that setting up a production line in the U.S. would significantly drive up costs. He explored sourcing options in China and reached out to local suppliers. However, their steep pricing and limited services made the process even more challenging.

That’s when Russel found Fexwear, and he was pleasantly surprised by the comprehensive services we offered. Not only did we provide manufacturing support, but we also included free design, pattern creation, and sample shipping.

Fexwear Case 2 Help Outerwear Startup Earn Money (2)

Bringing Russel’s Vision to Life: From Prototypes to Perfection

The First Step

The First Step

We started by creating three distinct prototype versions based on Russel’s initial design concepts. By researching his target market and customer preferences, we determined the best fabric, printing methods, colors, and sizes for the hoodies and windbreaker.

We worked closely with Russel, holding multiple discussions to help him understand the craftsmanship involved and the costs associated with developing his products. After careful consideration, he finalized the Sublimated Hoodie for Fitness and Fashion Wear and the Lightweight Blue Hooded Windbreaker as his flagship items.

The Second Step

The Second Step

Given Russel’s limited budget, we focused on cost reduction without compromising quality. Fexwear identified affordable fabric suppliers and partnered with a lower-cost production factory. To help Russel build a strong brand identity for his Shopify store, we collaborated with an experienced private label manufacturer to create a custom logo and tags.

Our partners worked seamlessly together, and within 13 days of receiving his order, we had everything prepared to meet Russel’s fast turnaround requirements.

The Last Step

The Last Step

Before shipping, Fexwear conducted rigorous quality checks to ensure that all items matched Russel’s specifications. Our team performed on-site inspections to verify the stitching, functionality, and material quality of each product. We ensured that every sublimated hoodie and hooded windbreaker was produced in the correct colors and sizes without any errors.

The final products were delivered to Russel in just five days via DHL. Upon inspection, Russel confirmed that the quality met his expectations, and he was ready to launch his products.

The Outcome

In its first month, Otix.com generated $30,000 in profits from the sales of the two custom-designed hoodies. Russel successfully marketed his Shopify store through a combination of Google Ads and social media promotions, leveraging his marketing expertise to drive traffic and conversions.

Even though Russel had no prior experience in clothing production, Fexwear ensured a smooth process from start to finish. We developed innovative designs tailored to his target audience while optimizing for mass production. By reducing production costs by at least 20% and setting up a production line in China, we helped Russel achieve his goals efficiently.

Fexwear also provided custom packaging, preparing his business for future mass production runs.

Fexwear Case 2 Help Outerwear Startup Earn Money (1)

Final Review

Russel, the owner of Otix.com, shared his feedback on working with Fexwear:

"I’m so lucky to have chosen Fexwear at the start of my journey. Your design experts truly understood my vision and had a deep grasp of U.S. market trends, helping me create hoodies and jackets that are quickly becoming popular. Your factories and suppliers delivered high-quality clothing at reasonable prices. Thank you for all your support. I’m confident we’ll work together again soon to develop another best-selling product."

Are You Ready to Create Your Own Sportswear and Earn Profits?

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Starting a sportswear business can be challenging, but with us, everything becomes seamless. We provide the expertise, guidance, and quality products you need to launch your brand and start earning profits quickly.

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